Apr 20, 2018

What You Should Look For In A Keynote Speaker TX Audiences Will Relate To

By Sarah Evans


If you have been put in charge of hiring the featured lecturer for your company's next big corporate event, you know how much is riding on it. If the speech fails, you may not get a second chance to show the main office you can bring off a big event. How well the function goes will depend on whether or not you know what to look for in a keynote speaker TX business people can relate to.

First of all you want to look for someone who understands what the event is meant to accomplish. The idea is usually to motivate and inspire employees, and get them excited about how they can help move the company forward. What you don't want is someone who has not done his homework on the company or has his own agenda.

Good speakers know as much as possible about their audiences before they ever step up to the lectern. As a company representative, you need to be prepared to help the lecturer with details about the employees he will be addressing. A good understanding of their professional credentials and the corporate culture will help him set the right tone.

Humor can be a powerful tool when it comes to motivating people. Anecdotes, jokes, and topical references have to be appropriate to the situation however. If they are inappropriate, everyone will be uncomfortable. The only thing they will recall about the lecture will be the bad joke or embarrassing reference. Appropriate humor puts people at ease and makes them more receptive to the fundamental message.

Experienced speakers know that audiences can only sit still for so long. No matter how riveting the message, if the lecturer goes on too long, or is cut too short, nothing will be accomplished. Speakers have to know how to pace their speeches, mixing high intensity with more measured speech. If the pace is continuously slow, the lecturer will lose the attention of his audience. If it's too fast, it will wear people out.

It's important for a lecturer to recount real life experiences in their talks. This gives the audience a sense that the speaker understands their challenges, having faced some of them himself. Speakers who act as if they have all the answers are not believable. The ones who can effectively demonstrate how they overcame obstacles, while admitting they still have much to learn, are very relatable.

No motivational speech should end without a call of action. The lecturer has to tell the audience what he wants them to do. He must leave the audience with at least three concepts they can put into action. If he doesn't do that effectively, the speech will have been a waste of everybody's time.

If you're the one selecting the featured lecturer for a company function, you have a big responsibility. You should research potential speakers carefully. You want someone who understands the goals, motivates the audience, and leaves them with concrete actions to take.




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